Social Media Content Specialist

As Social Media Content Specialist, you’ll blend storytelling, cultural awareness, community building, and performance analysis. You’ll be responsible for shaping how the brand shows up day-to-day online – from content ideation through execution, engagement, and optimisation.

This is a hands-on role for someone who understands internet culture, can create compelling content quickly, and knows how to translate brand strategy into social-first narratives that resonate.

You’ll have:

• 3+ years’ experience managing social media for a consumer brand (CPG, retail, hospitality, or lifestyle preferred)
• Deep understanding of Instagram and TikTok, with strong instincts for what performs on each platform
• Strong attention to detail and ability to manage multiple projects simultaneously
• Excellent presentation and communication skills; you’re comfortable delivering high-quality presentations to leadership on tight timelines
• Equally comfortable across social content strategy, production, and management
• Proven ability to create compelling content and write strong, on-brand copy
• Experience managing content calendars, publishing workflows, and community engagement
• Experience with influencer marketing and creator partnerships
• Familiarity with social analytics and publishing tools (Sprout, Later, Meta Business Suite, etc.)
• Experience supporting product launches or campaigns through social
• Strong visual sensibility and understanding of brand aesthetics
• Ability to operate in a dynamic, fast-paced environment
• Willingness to travel as needed (1–2 times per month)
• Bonus: Basic video editing skills (CapCut, Premiere, Final Cut, or similar)
• Characteristics reflective of FISHBOWL’s ethos: self-motivated, positivity, service-oriented, flexible, and ethical with a high degree of integrity. 

Reporting to the Head of Marketing, you’ll own and grow our brand presence across social platforms. 

You’ll be expected to: 

• Own and execute the social media strategy across key platforms (Instagram, TikTok, X, LinkedIn, and emerging channels as relevant)
• Develop and manage a cohesive content calendar aligned to brand priorities, campaigns, launches, and cultural moments
• Stay ahead of platform trends, formats, and best practices, and proactively test new ideas and approaches
• Partner with brand and marketing leadership to align social goals with broader business objectives
• Create, edit, and publish high-quality social content, including short-form video, static posts, stories, and captions. Ensure all content reflects the brand’s voice, tone, and visual identity
• Collaborate with designers, photographers, videographers, and external partners to produce best-in-class creative
• Actively manage and engage with the community across platforms, including comments, DMs, and mentions. Foster an authentic, on-brand relationship with followers while maintaining a consistent response cadence
• Monitor sentiment and surface insights, feedback, and trends to internal teams. Partner with Customer Experience as needed on escalations and recurring themes
• Identify, outreach to, and manage creator and influencer partnerships that align with the brand
• Oversee gifting, content coordination, and performance tracking for influencer campaigns
• Track and report on key metrics including engagement, reach, growth, and content performance
• Conduct regular audits of social performance and the competitive landscape. Use data and insights to continuously optimise content, cadence, and platform strategy
• Work closely with Brand, Creative, PR, E-commerce, and Product teams to support launches and campaigns
• Support integrated marketing initiatives with strong social activation plans.

What you can expect when you’re part of the FISHBOWL Fam: 

FISHBOWL is one of Australia’s fastest-growing food brands, offering fresh, made-to-order salads with an Asian twist. Founded in 2016 in Bondi, we have expanded to over 50 locations across the east coast of Australia (Sydney, Melbourne, Brisbane, the Gold Coast, and the Sunshine Coast). In 2024, we began our global expansion with the opening of our first restaurant in New York City (trading as THISBOWL). Our founding mission – to change the culture of fast food – continues to drive our team of quality-obsessed foodies who are dedicated to product excellence as we grow.

So why join us? Well, we’re not your average ‘fast food’ brand—we’re all about doing things differently. If you love great food, leading with heart, and growing in a team that backs your growth, you’ll fit right in. We’re here to help you thrive, not just work.

Here’s what you can expect during our recruitment process:

1. Initial pre-screen call with our Recruitment team (20 min)
2. 2nd round interview with the hiring manager – diving deeper into your experience and the scope of the role (online, 25 min)
3. Case study panel with the hiring manager and/or Head Office senior leaders  – present a case study, which will be provided to you in advance. This exercise is designed to test your thinking so we can understand your approaches to structuring work; it’s not designed to be an exhaustive piece of work (in-person, 1 hour) 
4. Reference checks and move to offer.