Brand Manager

As the Brand Manager, you’ll drive the commercial growth of the FISHBOWL brand as we continue our expansion across Australia and throughout the US, trading as THISBOWL. You’ll oversee the brand/product portfolio, ensure local market relevance, and help shape how customers experience us – across every channel and restaurant touchpoint.

Skills and experience

You’ll have:

• 5-7+ years brand management experience, preferably in retail and/or food & beverage (or similar) industry
• Experience and passion working with both commercial and creative teams, with the ability to create business cases, write briefs and manage stakeholder communications for both disciplines
• Strong commercial and business acumen. You’re commercially focused and understand how to drive business outcomes for your brands, including delivering on KPIs and budget management
• Strong attention to detail and ability to manage multiple projects simultaneously
• Excellent presentation and communication skills; you’re comfortable making high quality presentations to leadership on a fast timeline
• Ability to operate in a dynamic, fast-paced environment
• Willingness to travel as needed (1-2x / month).

Reporting to the Head of Marketing, you’ll lead the development and execution of brand initiatives across Australia and the US, ensuring consistency and impact at every customer touchpoint. From product portfolio management to in-store experience, you’ll play a key role in shaping how our brand shows up – driving growth and loyalty as we scale.

You’ll be expected to: 

• Develop and execute long-term brand strategies, annual business plans, and campaigns across AU and US to enhance market position and achieve business objectives, rooted in robust understanding of your consumer, brand, category and competition
• Lead consumer research and insights to help inform development of brand campaigns, including pricing, sensory, and brand tracking research
• Manage development of product portfolio strategy, including product, pricing, packaging, and promotion
• Contribute to new product development, including seasonal menu resets and LTOs
• Lead commercial planning for brand activations, including opening new regions / markets
• Integrate initiatives across all touchpoints: owned media (in-store, social, digital), earned media (PR, influencer, etc), and paid media (BTL/ATL)
• Analyse campaign performance and ROI; iterate quickly to optimise results, utilising A/B testing where possible
• Collaborate with cross-functional teams (Creative, Digital, Customer Experience, Operations, Supply Chain, Food Safety Finance, Accounting, etc) to align brand activations across all touchpoints
• Harmonise all brand messaging, assets, tone of voice, and execution across all markets – including both Australia and the US
• Conduct monthly performance tracking for the brand and manage the budget for all brand activations, including holistic understanding of P&L management, CAC/LTV, and ROI.

What you can expect when you’re part of the FISHBOWL Fam: 

FISHBOWL is one of Australia’s fastest-growing food brands, offering fresh, made-to-order salads with an Asian twist. Founded in 2016 in Bondi, we have expanded to over 50 locations across the east coast of Australia (Sydney, Melbourne, Brisbane, the Gold Coast, and the Sunshine Coast). In 2024, we began our global expansion with the opening of our first restaurant in New York City (trading as THISBOWL). Our founding mission – to change the culture of fast food – continues to drive our team of quality-obsessed foodies as we grow.

So why join us? Well, we’re not your average ‘fast food’ brand—we’re all about doing things differently. If you love great food, leading with heart, and growing in a team that backs your growth, you’ll fit right in. We’re here to help you thrive, not just work.

Here’s what you can expect during our recruitment process:

1. Initial pre-screen call with our Recruitment team (20 min)
2. 2nd round interview with Hiring Manager – diving deeper into your experience and the scope of the role (1 hour)
3. Case study with the hiring manager and/or a Head Office senior leader  – present a case study, which will be provided to you in advance, to some of our executive team. This exercise is designed to test your thinking so we can understand your approaches to structuring work; it’s not designed to be an exhaustive piece of work (in-person, 1 hour) 
4. Final interview – wrap up of your case study and the role (1 hour)
5. Reference checks and move to offer.